Wednesday, April 18, 2012

More on Wal-mart!

"Wal-Mart is making huge strides toward becoming the most green company:

ALSO
Yvon Chouinard, founder of Patagonia, in an interview on Marketplace Money last night, gave an interesting inside view on somethings Wal-Mart is working on now to elevate sustainability and make it a competitive advantage:

Ryssdal: You, Patagonia, is in a number of associations and organizations with Wal-Mart, which I just find fascinating. You'd think you guys would be uneasy bedfellows, at best.
Chouinard: Yeah, we've been advising them and working with them on creating a sustainability index for clothing. Within a few years, a customer will be able to go into a department store and they can zap the barcode with their little electronic gizmo, whatever it is in a few years. And it'll give a grade on how the labor practices were in making that pair of jeans, and all the environmental impacts, and there will be a grade. So the customer will be able to say, 'Oh this is a two, this is a 10. I'm going to buy the 10.'

 - Thanks to my co-worker, B, for forwarding this to me!

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